Wednesday, November 21, 2012

Propaganda vs. Advertising

First let me post the definition of each word for your viewer needs.:

Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position by presenting only one side of an argument

Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action

As you can read from the definition they are very similar and yet propaganda seems to have a negative assosciation with it while advertising is just a part of ur everyday lives. In my opinion advertising can sometimes be like propaganda as it is selling something without showing the side f its competition but advertising is usually considered less harmful because it is selling a product instead of an idea. Sometimes advertising crosses the line into propaganda when it is selling an image or idea along with the product, like in the video we watched in class about us being the product of television, advertising can be a way of selling social norms to a public subtly, this is a form of brainwashing as much as propaganda speeches are.This is dangerous. A society that is uninformed about all of the sides of adervtisements and images and products, can be easily swayed into being emotionally attached to something false.

No comments:

Post a Comment