why apple?

so far all of the posts so far have been very theoetical but the one that seemed the most accurate was that Jobs had just come back from an apple farm and thought the name was fun and spirtied and less cold than IBM.
some fun theories do include though;
It was a tribute to Apple Records, the music label of the Beatles.
Jobs & Wozniak wanted their startup to be in front of Atari in the phone book.
And I've even heard it having to do with Newton somewhere too.